WILD HEART SAUNA CO.
Project Focus
Building a soulful brand identity and an immersive online experience for Wild Heart Sauna Co., a Nordic-inspired wellness destination designed to reconnect people with the grounding beauty of nature.
Overview
Wild Heart Sauna Co. is all about balance—the wild and the calm, the rugged and the refined. Their Nordic sauna experiences celebrate the healing power of nature, offering guests a chance to step away from the noise and into something deeper. My role was to bring this vision to life through branding and web design that feels as inviting as a warm sauna on a misty morning.
Approach
This project was all about capturing the essence of Wild Heart—the feeling of stepping into a warm, cedar sauna, breathing in the earthy aroma, and letting the rest of the world fall away. The branding draws on natural textures, deep greens, and understated elegance, while the website offers a clean, intuitive journey that’s as calming as the sauna experience itself. Every detail was designed to reflect the ethos of Wild Heart: simple, grounding, and wildly beautiful.
Strategy
We positioned Wild Heart Sauna Co. as more than a sauna—it’s a retreat, a ritual, a chance to reconnect with yourself and the natural world. The strategy leaned into the sensory elements of the sauna experience—warmth, wood, steam—creating a brand that invites people to slow down and savor the wild side of wellness.
Relationship
This project was extra special because it wasn’t just for a client—it was for my sister and brother. Working on Wild Heart Sauna Co. felt like a creative passion project in the best way, blending family, friendship, and a shared love for wellness. Between brainstorming sessions and late-night text updates, it was a collaboration that didn’t just build a brand—it created something deeply personal and meaningful.
Challenge + Solution
The challenge was to create a brand that honors the simplicity of Nordic traditions while feeling fresh and modern for today’s wellness seekers. The solution? A design that pairs earthy tones and organic textures with clean typography and a touch of wildness. From the logo to the website, every element was crafted to echo the restorative energy of Wild Heart’s saunas.
Design System
The design is rooted in quiet sophistication and natural beauty. The logo is clean and timeless, balancing softness with strength. A palette of deep greens, warm taupes, and soft black mirrors the textures of wood, stone, and mist. Organic photography takes center stage, while a minimal, elegant layout ensures everything feels cohesive and easy to navigate. The result? A brand that’s as grounding and restorative as the sauna itself.
