good taste is a business strategy.
Favorite Kid Creative is the independent creative practice of Tara Vanhooser, specializing in creative direction, brand systems, campaigns, and digital experiences.
Nothing Is Wasted®
Creative Direction | 4 Years
Brand architecture, multi-platform creative leadership, visual systems, product launches, and emotionally intelligent storytelling for a global organization supporting trauma, grief, and life transitions.
MJ Coyle Home
Brand identity and visual system for a nationally recognized artist, interior designer, and HGTV personality.
HOTPLATE Media
Full rebrand, visual system, and website overhaul for a real estate media agency serving Indiana and beyond.